Can You Ask Users to Follow You on Instagram for a Giveaway?

Yes — but you need to do it right.

Instagram giveaways are a powerful way to boost engagement and grow your following. And yes, asking users to follow your account as an entry action is allowed — as long as you follow Instagram’s official promotion guidelines.

Let’s break down the key rules so your giveaway stays compliant and effective.

✅ Are Giveaways Allowed on Instagram?

Absolutely. Instagram allows promotions like giveaways and contests — as long as you’re transparent, legally compliant, and not misleading users.

But here's the catch: Instagram doesn't manage or endorse your giveaway. You're responsible for:

📌 Instagram’s official policy:

📋 What Your Giveaway Rules MUST Include

To stay compliant, your Instagram giveaway needs to have these elements:

🤔 Common Questions About Instagram Giveaway Rules

Can I ask users to follow me for an entry?

✅ Yes. This is allowed and commonly used.

Can I ask users to tag friends in comments?

✅ Yes — as long as they don’t tag themselves in photos where they don’t appear.

Can I require users to share the post to their story?

✅ Yes. You can ask them to reshare to their story — but remember: story reshares can’t be tracked automatically unless the account tags you.

🛠️ How to Run a Compliant Instagram Giveaway

Here’s a simple checklist to follow:

⚠️ Final Tip: Respect Local Laws

Instagram’s rules are just one part. Make sure you also follow the laws in your country, especially around:

🎉 Wrap-up

Instagram giveaways can be a growth rocket — if you play by the rules. Asking users to follow you for an entry? Totally fine. Just make sure your post includes a disclaimer and all the essential terms.

If you're using a giveaway platform like Promo Amp, you can automatically include all the legal bits, track entries, and stay compliant.

Need a ready-made giveaway template that includes all this? I’ve got you. Let me know.