This guide will walk you through the process of creating a competition or giveaway using PromoAmp. Follow these steps to set up an engaging competition that will help you grow your audience and increase engagement.
Step 1: Setup - Campaign Details
From your dashboard, click on the **Create Competition** button.Enter a compelling **Competition Name** that clearly communicates what you're giving away.Add a detailed **Description** of your competition, including what participants can win and why they should enter.Set your competition's **Date Range**:
- **Start Date**: When your competition will begin accepting entries
- **End Date**: When your competition will stop accepting entriesAdd your **Terms and Conditions** to ensure your competition complies with relevant laws and regulations.
Step 2: User Details
Configure how users will enter your competition:
- **Login Options**: Choose what information you'll collect from participants (email, name, etc.)
- **Entry Settings**: Decide if users can enter multiple times or only once
- **Location Restriction**: Optionally limit your competition to specific countries or regions
- **Fraud Settings**: Enable protections against fraudulent entries
Step 3: How to Enter
This step is where you define the actions users must take to enter your competition:
Click on the platforms you want to include (Facebook, Instagram, Twitter, TikTok, etc.)For each platform, configure the specific action required:
- **Follow** your social media account
- **Like** a specific post
- **Comment** on a post
- **Share** content
- **Subscribe** to your newsletter
- **Visit** a webpage
Adding Email Marketing Integration
If you want to grow your email list through your competition:
In the "How to Enter" step, add a "Join Mailing List" actionClick **Add Mailing List Integration**Select your email marketing platform (Klaviyo, Mailchimp, or Mailjet)Select the specific mailing list where new subscribers will be addedConfigure field mappings to ensure user data is correctly transferred
Step 4: Prizes
Click **Add Prize** to create a new prizeEnter the **Prize Name** and **Description**Set the **Number of Winners** who will receive this prizeOptionally upload an **Image** of the prizeAdd multiple prizes if your competition has different reward tiers
Step 5: Design
Customize the look and feel of your competition widget:
Choose your **Primary** and **Secondary Colors** to match your brandUpload a **Feature Image** that will appear at the top of your competitionConfigure **Widget Settings**:
- **Widget Type**: Choose between Default, Chat Bubble, or Top Bar
- **Widget Position**: Select where the widget appears on your website
- **Button Text**: Customize the call-to-action text
- **Widget Title**: Set a title that appears on the widget
Step 6: Summary and Launch
Review all competition details in the summary pageAddress any missing fields highlighted in redClick the **Publish** button to make your competition liveOnce published, you'll receive:
- A direct link to your competition landing page
- Embed code to add the competition to your website
- Options to add tracking pixels for analytics
Using AI to Generate Competitions
PromoAmp offers an AI-powered competition generator that can create a complete competition for you in seconds:
From your dashboard, click on the **Generate Competition with AI** buttonEnter your website URL or domain nameThe AI will analyze your website and automatically:
- Create a compelling competition title and description
- Set up relevant prizes based on your business
- Configure entry methods based on your social media presence
- Select appropriate images and colors that match your brandReview the generated competition and make any desired adjustmentsPublish the competition when you're satisfied with the setup
This feature is perfect for quickly launching competitions without having to configure every detail manually. The AI analyzes your website content, social media presence, and brand colors to create a competition that aligns with your business.
Embedding Your Competition
After publishing, you can embed your competition on your website:
Go to the **Summary** tab and click on "Install on your website"Copy the provided embed codePaste the code into your website's HTML just before the closing `
