01
Standardise the brief
Define the audience, prize, primary conversion and promotion channels before design begins.
All use cases
Agencies and consultants
Build repeatable campaign systems for clients
Start from a reusable structure, adapt the branding and give clients a clearer view of promotion, entries and outcomes.
Campaign preview
Client campaign launch
Prize idea: A client product, service or partner bundle
Ways to enter
Mobile ready Capture the client’s target lead +1
Send traffic to the priority offer +2
Enable campaign referrals +3
Source-aware reporting
Compare QR, social, email and direct campaign visits without presenting illustrative numbers as customer results.
Next step
Draw winners and export consenting entrant data from the same campaign workspace.
The challenge
Why this campaign has a job to do
Client campaigns become expensive when every build starts from zero and reporting lives in disconnected tools.
Useful, measurable outcomes
- Reuse campaign patterns across client work
- Apply client branding and eligible custom domains
- Combine Promo Amp reporting with GA4, GTM or Meta Pixel
These are campaign capabilities and intended outcomes, not guaranteed performance claims. Actual results depend on the offer, audience and promotion.
Campaign playbook
A focused three-step plan
02
Create a reusable structure
Use templates and consistent action patterns to reduce repeated setup work.
03
Report the evidence
Pair campaign entries with attributed acquisition and the client’s own analytics rather than promising unsupported results.
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