01
Make the prize tangible
Describe what the winner will experience, not only the monetary value.
All use cases
Hospitality and tours
Package an experience people want to talk about
Use an experience-led prize to introduce a venue, destination or tour while building a list for future offers.
Campaign preview
Experience for two
Prize idea: A stay, tour, meal or event package
Ways to enter
Mobile ready Join the guest list +1
Explore the experience page +2
Share with a travel companion +3
Source-aware reporting
Compare QR, social, email and direct campaign visits without presenting illustrative numbers as customer results.
Next step
Draw winners and export consenting entrant data from the same campaign workspace.
The challenge
Why this campaign has a job to do
A great experience can be difficult to communicate in a static advertisement. A campaign gives the audience a reason to picture themselves there and share it.
Useful, measurable outcomes
- Build interest around a new or off-peak experience
- Collect an audience for seasonal follow-up
- Connect online promotion with in-venue QR codes
These are campaign capabilities and intended outcomes, not guaranteed performance claims. Actual results depend on the offer, audience and promotion.
Campaign playbook
A focused three-step plan
02
Bridge offline and online
Place the downloadable QR code on menus, counters, flyers or event signage.
03
Plan the next invitation
Export consenting entrants or sync them to your marketing workflow for a relevant follow-up.
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